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Research papers

The language barrier

The authors believe that women are not addressed by financial services in a language which they understand. In addition, as a result of social and cultural influences, women are often not expected to understand financial matters. When combined with...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Glllian Laidlaw, Kate Willis
Company: Ogilvy
February 1, 1985
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Citation

Laidlaw and Willis (1985a, February 01). The language barrier. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-language-barrier


Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975
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Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes


Research papers

Methods of measuring the difficulty of language used in advertising copy

This report describes the principal methods used for measuring the difficulty of language, makes a critical survey of the circumstances in which they can be used and discusses the problems associated with adapting some of them to other languages....

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Pompeo Abruzzini
June 15, 1965
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Citation

Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/methods-of-measuring-the-difficulty-of-language-used-in-advertising-copy


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
×

Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/electronic-data-processing